Students are given opportunities to refine their skills through rigorous assignments and experiential learning. It is by no means simply a language program, but a thorough orientation to and simulation of life at The Fuqua School of Business. The BCC is taught by real business faculty. Members of The Fuqua School of Business faculty have tailored the BCC program specifically to the needs of incoming international students. The efficacy and value of the program have been demonstrated over nearly three decades, and the program has continued to match the changing demands of the business school curriculum during that time. Brown, Director of the Management Communication Center at The Fuqua School of Business. It is a revised version of the Summer Institute in Business, Communication, and Culture (SIB), which was founded in 1991 by Mark T. The Program in Business, Communication, and Culture (BCC), which is a comprehensive program that prepares international students to succeed at the Fuqua School of Business.
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